Diplomë Bachelor: Marketing, Publicity and Public Relations

The program "Marketing, Publicity and Public Relations" combines the practice of marketing and public relations with the theoretical analysis of these areas. Theoretical studies are placed in the context of social, cultural, economic and political issues. Publicity, public relations and marketing are three exciting disciplines that are constantly changing due to technological innovation and new forms of social and business communication.

Students at the end of their studies will be able to solve concrete problems, through more practical application of basic knowledge from various academic and professional sources. The program focuses on various areas such as: communication, psychology, consumer behavior, public relations, through which students are prepared to create marketing strategies and realize the advertising of products and services.

The aim of this program is to train students with a contemporary education, which will enable them to act, explore, reflect and contribute positively to the Marketing, Publicity and Communication industry, through the development of their critical thinking skills. This will allow them to become free, independent and creative experts in their field.