Knowledge Economy is defined as the use of knowledge to generate materialistic and non-materialistic goods. Technology, as part of it, helps embody human knowledge in machines. Human intellectual capital, changes that create uncertainty and risk, and globalization (product market unification, finance, information technology, research), are the three components and driving forces of ED.

The knowledge-based economy, as defined by the OECD “is ​​an expression of the trends of advanced economies towards an increasing dependence on knowledge, information, skills and high quality and at the same time the growing need for access by business and the public sector and society”. As its main indicator is the percentage of employment in the services sector, where knowledge replaces capital and innovation handicrafts, by turning into sources of economic power and prosperity. As the land was replaced by capital as a source of economic power, as pre-industrial society was replaced by industrial one.  Today, knowledge has become a dominant source of economic power, moving beyond post-industrial society to that of information society. Thus lifelong learning, the renewal of professional knowledge and skills, is a fundamental, inseparable necessity. Therefore, the acquisition of these skills by individuals who need to use new technology, resolve conflicts, communicate effectively, have social and leadership skills, is inextricably linked to an appropriate entrepreneurial education system.

UniBa offers knowledge-based programs, platforms and initiatives that promote learning by working and creating, equipping themselves with applied knowledge, skills, and competitiveness for the job market, to become entrepreneurs and innovators.